New Danish retail concept NORR unites Denmark’s most coveted fashion brands under one roof. In partnership with Innocenza the NORR shopping experience is now available across the UK.



Housed in distinctive ‘shop in shops’ within five House of Fraser department stores including Westfield London (White City) and Glasgow, NORR offers an unrivalled new shopping experience. 


NORR’s multi-brand offering comprises five contemporary womenswear brands: St-Martins, Six Ames, S'NOB de NOBLESSE Seamless, SUIT female and NORR own label, offering a selection of casual and formal pieces. Each brand brings its own individual style to the NORR collective: from minimalist tailoring and eye-catching prints, through to gifts and accessories, there is something for every taste, united by a cool and refined design style and exceptional attention to detail and quality.