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La Nouvelle redefines classical lingerie by evoking evanescent memories of a romantic youth. A nostalgic beauty lies in the juxtaposition between bold colours and delicate lace. La Nouvelle’s curated selection of loungewear and swimsuits compliment an intimate array of bras, knickers and bodies which have been expertly crafted to flatter every outfit. Hand-made and designed in France, each creation has an attitude which walks the line between fragile innocence and playful irreverence.


Born from Designer and Co-Founder, Alix de Moussac, each exquisite design is a result of her 14 years within the fashion world. Perfecting her craft at the world renowned Atelier Chardon Savard in Paris and then later becoming a stylist at Vogue, Paco Rabanne and Batiste. In 2014, Alix joined in partnership with Aurelie Grandemenge, a fashion consultant whose expertise lie marketing and communication. Their shared love for beautifully embroidered fabric and subtle detailing bought them together to create La Nouvelle.

They have, subsequently, gone on to become laureate of the prestigious Mediterranean Fashion Prize (MFP) for their whimsical designs.

As an emerging designer La Nouvelle can be found exclusively in 25 boutique around the world. International stockists include Lulli in Marseille, Coppelia in Avignon, Désert in Lille, Mariza Tassy in Milan, Objet Trouvé in Rotterdam, Comptoir 102 in Dubai amongst others.