in.no Edition 2.0, inno London AW17 Innocenza
 

in.no is a collective founded on the nuance of the individual.

Our approach to creativity and design is to champion the idiosyncratic and the experimental. Our projects, ideas, and products speak for themselves.

There is no in.no uniform or prescribed look. The in.no brand encapsulates a multitude of approaches to modern and contemporary style; strong and feminine, casual and statement, effortless and discerning, explorative and self-styled.

The in.no woman is engaged, worldly, and curious. She takes things like craftsmanship, material, colour, shape, and detail seriously – but always with light-hearted sense of play.

Boundary-pushing yet integrated into the everyday, the product is at the heart of the in.no ethos.