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Diane Goldstein, the creator and designer behind April May, launched her label seven years ago with her husband following her studies at Esmod and Central Saint Martins and an impressive start to her career at Paul & Joe. Since then April May has become the epitome of Parisian coolness.



April, May is about attitude — about mixing and matching coolness and elegance; rock and classical; masculine and effortlessly sexy. The DNA of the brand is in the detail and working materials hard; leather jackets featuring the unique embroideries, studs and treatments become collector items. April May is also famous for their handmade intricate embellishment, hand-drawn prints and incredible attention to unique detailing on garments. It is revered by the press in fact all April May look books are styled and directed by the Vogue team with the latest sought after models and photographers.

Global stockists include Urban Outfitters (UK),, Le 66 concept store (France), Free People (USA), Nordstrom (USA), Itochu (Japan), Yagi Tsucho (Japan) plus more than 100 high end shops across Europe, Middle East, Asia and USA.