inno Store and inno Art Gallery Fitzrovia London

Founded by Sofia Strazzanti, Innocenza is an independent multi-brand sales and retail agency specialising in contemporary womenswear fashion and lifestyle.

Sofia Strazzanti Innocenza Showroom

"In 2008, I launched Innocenza from a tiny showroom space in London. I had identified a gap in the market for premium retailers who wanted well curated designer collections yet value for money.  


I launched the agency with a single brand. Today, Innocenza is an independent multi-brand sales agency which specialises in contemporary womenswear fashion and lifestyle. Our showroom is now located in Fitzrovia, London and houses collections from both internationally established and emerging designers.  

Our collections are curated with our clients in mind. We move between bold statements and timeless classics; each unique yet complimentary to promote a thoughtful, inspiring and creative buying experience.

Prior to Innocenza, I ran my own fashion label. It was tough but it allowed me to recognise the challenges and needs of independent designers. It’s also the reason the team at Innocenza are dedicated to brand building and excellence in client services. 

Our combined experience covers design, marketing, branding, retail and sales. Our inherent passion for fashion, culture and design means we understand our brands, our clients, our business and – most importantly -  our industry."


Sofia Strazzanti, Director